Moving In With Malaika
Objective
The promotion of the show for as wide an audience as possible was our main goal for this campaign. Various social media platforms were used by us. Social media platforms like Twitter and Instagram because it has developed into the ideal setting for development.
We intend to use influencer marketing to promote the series because it is now the most Prominent and Useful form of advertising
By using influencers with a certain level of reliability or clout among the target audience, we create buzz in the audience. Consequently, building a strong bond between the brand and the intended audience was another important goal.
Instagram and Twitter are publishing platforms by nature. Our content creation goals are designed to promote reposting. However, we also want to make sure that our content is strong enough to stand on its own, so we only use hashtags when we believe they are appropriate.
Our addressing goal is pretty obvious. We know who to target in the entertainment industry to reach the huge audience, and our goal was not to confine ourselves to a single type of material! We produced text, photo, and video content in an effort to make it as viral and sticky as possible
Introduction: Moving In With Malaika.
Disney+Hotstar India’s leading streaming platform, brings an all new show. Hotstar special’s Moving In With Malaika. The reality show features Malaika Arora which makes her much -awaited digital debut. She will give fans access to her past, present & future through unfiltered conversation in the show
Moving In With Malaika centres on Malaika Arora, an actress, model, dancer, and VJ. The programme, which Malaika herself and Banijay Asia created, will give us an intimate and exclusive insight inside the Indian celebrity’s life.
The actress became well-known for starring alongside Shah Rukh Khan in the popular Bollywood song Chaiyan Chaiyan from the film Dil Se. Since then, she has been in the spotlight, and her divorce from Salman Khan’s brother Arbaaz Khan is one of the most talked-about events in town. As a result of the romance rumours involving Arjun Kapoor, she has also been negatively stereotyped.
But more than anything, she and her ex-husband Arbaaz Khan took great pride and pleasure in raising their son Arhaan Khan. She has experienced nasty trolls on social media due to her status as a public figure who has been there to support her in making courageous decisions and living her life how she wants to.
She has therefore made the decision to take matters into her own hands and produce a show that will reveal who she really is.
Trending #MovingInWithMalaika
Total Tweet 10K+
Total reach of 30M+
Verified Tweets #MovingInWithMalaika
Verified Tweets #MovingInWithMalaika
Verified Tweets #MovingInWithMalaika
Instagram Posts #MovingInWithMalaika
Instagram Posts #MovingInWithMalaika
Over the trend #MovingInWithMalaika
Moving In With Malaika is trending on number 1 over the weeks
The first episode of the series released on December 5 has left fans and celebrities impressed ~News18
Malaika Arora, a Bollywood actress, is beaming with pride and joy as her most recent program, Moving In With Malaika
Over the trend #MovingInWithMalaika
Moving In With Malaika is trending on number 1 over the weeks
With her stellar dance moves & spellbinding charm – the glamorous & inspirational icon Malaika Arora makes her much-awaited digital debut with Disney Hotstar PTCNews
Taking matters into her own hands and venturing outside of her comfort zone, she admits that she has been judged her entire life & now, shows the world her real side. ETIMES
